Here is a blurb about the company:
Wendy Moore loved action sports. She loved life. Wendy died on March 15, 1997 at age 29, as the result of a traumatic head injury sustained while skiing without a helmet. In her honor, her family founded a company with the vision and mission to raise helmet awareness for those who have a passion for action sports like Wendy did, and to engineer improved helmet designs that raise the bar for helmet safety standards.
Need a helmet? Why not get a helmet from Team Wendy!